Smart thinking ads.

New York
snapple_apple
snapple-farm
Art Direction and Copywriting.

BRAND CHALLENGE:

Entering the apple picking season, Snapple Apple wants to be top of mind over other apple juice and cider brands, so they asked for a video that would make people stop in their tracks.

 

SOLUTION:

Every person asks in disbelief, “is that guy peeing?” but won’t take their eyes off of the screen. This video will be coupled with a sales blitz across major supermarket chains as apple picking season gets underway.

 

Portfolio project