Smart thinking ads.

New York
rbka
rbkb
rbkc
rbkd
Concept & Art Direction

BRAND CHALLENGE:

Reebok has continued to lose market share to competitors over the past 35 years, despite several rebranding efforts and high profile ad campaigns.

 

SOLUTION:

Refocus on the things that have worked well: niche markets and the Classic line. Leverage Reebok’s contracts with UFC and CrossFit. Refresh the brand with a nod to their most successful era by incorporating the iconic Union Jack into the current logo.

 

Portfolio project