Smart thinking ads.

New York
MM-Plain
MM-Peanut
MM-Dark
MM-Jalo
MM-Plain
MM_Jalo
Concept & Art Direction

BRAND CHALLENGE:

In 2018, Mars Inc joined the worldwide conversation about major political issues. Entering the 2020 election season, M&M’s wants to re-engage by taking strong stances on hot button topics in America.

 

SOLUTION:

Each bag of M&M’s is filled with multi-color, but single flavor candies. This provides a great visual metaphor for Americans – no matter what race, religion or gender, we’re all Americans.

 

Portfolio project

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