Smart thinking ads.

New York
Dunkin-Polaroid-Road-Trip-2
Dunkin-Polaroid-Hangin
Dunkin-Polaroid-Sharin
Dunkin-Polaroid-Meetin
Dunkin-Polaroid-Celebratin
Dunkin-bus
Dunkin-Billboard2
Concept & Art Direction

BRAND CHALLENGE:

The donut market is growing, but Dunkin’ is losing sales to boutique competitors after a decade-plus of repositioning themselves as a coffee, breakfast and lunch brand. Since donuts are made fresh daily, unsold product is their biggest source of waste.

 

SOLUTION:

Remind people that Dunkin’ is synonymous with donuts! We developed a lifestyle campaign that can be used throughout the year to highlight donuts as the perfect add-on to every life event.

 

Portfolio project