Smart thinking ads.

New York
denim-league-skate-launch
denim-league-launch-mural
Brand Activation – Art Direction

For Denim League’s soft launch at Fashion Week 2019, we built a street skate park in an empty lot just outside of Spring Studios. Pro skaters did their runs in nothing but premium jeans (and their helmets). Launch and campaign expected to go live Winter-Spring 2020.

 

Commissioned / Portfolio project