Smart thinking ads.

New York
chameleon-flavors
oat-milk-barista
Art Direction and Copywriting.

BRAND CHALLENGE:

 

Following the 2019 holidays, Chameleon Cold Brew wants to focus on both a broader and younger audience for 2020.

 

SOLUTION: We strayed from the brand’s cute, whimsical content to take a more comedic approach. We chose a high school setting to draw in younger viewers and chose a style of comedy popular in young adult programming.

 

Unused concept